As you well know I have spent the last 5 months concentrating on the trade show of the British Craft Trade Fair, in Harrogate, Sunday 8th - Tuesday 10th April 2018.
This is my first ever trade show, so as you can imagine I am absolutely excited and terrified at the same time, which is such an interesting concept to me, but you know my motto, "Feel the Fear and Do It Anyway!"
I have a few challenges along the way, but it has been an interesting journey although I am not 100% set, it's just the last few things that need to be sorted, such as changes to the website and getting posters and flyers printed, but I feel ready.
This is a great, if expensive, opportunity for Joolzery, as I feel it will raise the brand and profile to new and a wider range of potential customers, including shops, galleries and craft shops throughtout the UK, that handmade craft markets and fairs, along with social media has failed to reach so far, so I thought it was well worth the investment, both in money, time and energy.
I have created a separate collection of jewellery specifically for the trade/wholesale market, as I still wish to sell the unique individual sterling silver jewellery pieces direct to my customers. so they still know that only them are wearing those unique pieces I have created, unless someone else copies my designs.
The new collection has been based on the gemstones of the following properties: